By: Alcides Alvarado.
Social media marketing that’s why I have decided to share a list of the best books I have found; Of course, there are more books that I had should mention but here are some of them that you should begin to study if you want to learn the art of social media marketing.
Marketing has always caught my attention, because of all psychology behind it, It’s just fascinated how a product can catch your attention in some way that you just feel the need
To have it, can be shoes, a book, clothes or a car.
For the last year, I have really good deep into Marketing and I have been learning a lot, Marketing books are an incredible source of knowledge and inspiration. They provide the opportunity to pick the brains of leaders in the industry, those who have mastered the art of marketing, and those who have reached incredible personal success. Their anecdotes and lessons can be applied to every industry and market.
Here is a few book that has been helpful for me and that can help you create that product that you want or that service that you want to provide.
If your business was a cow, what color would it be?
In this book, it should be purple. Learn how to stick out of the herd and differentiate every step of the way. Beyond just a marketing book, this read shows start-ups how to develop a business plan that is remarkable in each and every way and to create that product that can stand from the rest, Seth Godin it’s a fascinated Marketer because he really goes deep in the topic.
It’s funny because I just discovered Ryan Holiday a couple of months ago and I’m already loving his Works, for his shortage ( Compare with other Marketers ) This guy it’s a genius! And by the way, this guy help Tim Ferriss to do his marketing on the book The 4-hour chef
If you want to know what the future holds? In marketing, the top brand’s start-ups achieving major buzz and accelerated growth are already doing it. Build a killer product, an even better platform, and then build buzz in a big way.
You will learn this and more in this book.
It’s funny this guy its other that I recently start reading his work, I discover him Through an interview with Marie Forleo, his work is also fascinated as Ryan Holiday.
What can You expect from this book? How do some innocuous Facebook posts generate over a million likes and a thousand shares? And why does that one “cute cat” post, out of millions of “cute cats” posts, suddenly get shared over and over? This author explains it. Learn six key reasons why it becomes overnight sensations and then benefit from actionable techniques you can apply to your own product or brand.
It’s a great read that combines academic research with down-to-earth case studies.
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly by David Meerman Scott,
The rules of digital marketing are constantly changing. Using case studies and real-life examples, David Meerman Scott explores the latest best practices that lead to marketing success.
Davis book also delves into the current social media trends, including Periscope, Meerkat and Snapchat 2 of which are already dead. Things move fast on the Internet.
The book is a good introduction to the role of social media for marketing and PR. The first part is an argument why organizations, especially smaller businesses and nonprofits, should emphasize social media and how the efficient use of social media depends on a different way of thinking compared to traditional media. The second part discusses the different tools of social media and how they could be used to support marketing and PR. He goes on to define niche and mission, providing information and targeted content, thinking about virtual audience, and dialogue with members and related organizations. He covers the implications for web site content as well.
The second part discusses the different tools of social media and how they could be used to support marketing and PR. He goes on to define niche and mission, providing information and targeted content, thinking about virtual audience, and dialogue with members and related organizations. He covers the implications for web site content as well.
As useful to salespeople as it is to marketers, Bob Cialdini’s book is all about how people say “Yes!” and what you can do bring them to that point.
In a series of intensely practical observations, Cialdini reveals how your actions and words can profoundly affect the desires and needs of your customers, colleagues and even your competitors. Essential stuff.
Bod really goes deep in the art of persuasion, you can learn a lot from his book and this is why is one of Warren Buffett and Charlie Munger favorite book. Also if you like this book I’m pretty sure that you will love How to win friends and influence people from Dale Carnegie.
Gary Vaynerchuk as you guys may know its social media expert, In his book, he shares hard-won advice on how to connect with customers and beat the competition.
This book it’s more visual than any other book that I have read that’s why I don’t recommend to get the audiobook at least if you haven’t read the hard cover first.
In this book he gives a bunch of examples of different brand and how they perform on social media, what they do good and what they do bad, I really love this book because it’s very practical and it’s not much of theoretical thing.
What I like about this guy it’s that he does pretty smart moves, the core of his book it’s to give so much value to their customer and them ask in a way that they can’t resist.
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi
Even though the publication of this book was on 2013 the strategies and tips presented in this book are still actionable yesterday like today.
Joe Pulizzi definitely does the job with this book, I remember when I first finish this book I reread it two more times because it was so good that I just couldn’t put away ( this is rarer in me ).
Epic Content Marketing will help you develop strategies that seize the competitive edge by creating messages and “stories” tailored for an instant, widespread distribution on social media, Google, and the mainstream press.
It will provide you a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability and at the end make you an authority in your niche.
At the time that I’m writing this, this is currently book that I’m reading by far this book is great.
I really have learned a lot from it; Before I bought it, I read a lot of reviews, many people complain that it’s an old book since the book was published on 1987;
Even though I decided to give it a chance to see what was inside. Now that I’m halfway of the book I can say that it’s worth the money and starting to understand why it’s one of Tim Ferriss favorite book.
You Guys should check it out!
If you have any more suggestions feel free to comment below!