By: Alcides Alvarado.
Starting a Business its never ever easy, Specially on a tight budget, but at the end its worth it; In the last couple of month I have been doing some research in how to market your business for free, I have found pretty good options, even tho at the end there its nothing 100% Free in some way you have to invest some money or time.
Here its the list of the Best Ways to market your business on a low Budget:
While many growing businesses in competitive landscapes may want to hire an expensive public relations firm, startups and small businesses can start off with some simple “do-it-yourself”.
Start by doing some research on the internet you can contact or message some bloggers, influencers, you can to talk to some friends to help you share you content in their social media you can try to send some cold emails or DM some people on Instagram, Neil Patel have a cool blog about this.
I love social media, I think it’s a great tool to market your business, plus the good part its free. The hard part is increasing your followers without wasting your precious time, which its something that you have to sacrifice at the beginning if you really don’t have much budget to buy ads to promote your content.
Make sure you focus on value over volume. Never forget “ SOCIAL MEDIA” which means that people visit those channels to socialize, when they follow you they are looking to have some kind of contact with the brand at less at the beginning try to reply as much as you can to their questions, I know it can be overwhelming some times but its worth it.
Another important point to have in mind its to Identify the social channels that reach your customers best – including Facebook, Twitter, Pinterest, Instagram, LinkedIn.
The goal is to give value to your followers, Start small, post a few times a week and learn who your audience is. Once you have an understanding of who’s consuming your content, and what they’re interested in, you can start ramping up efforts.
Blogging it’s another great way to build audience and awareness about your brand or business while building a blog is something that takes years to develop into any real semblance of an audience, it also offers one of the best and most cost-effective means of reaching a vast swath of people. It does require passion, persistence, along with an inherent understanding of the subject matter and the ability to connect with your audience.
If you are not a writer don’t worry you always can hire someone to help you write some content about your business, like I say before the key its to always deliver more value that what your audiences expect from you and also inform them about what you product can do for them.
Now blogging its not the only option to educate about your product, which that bring us to our next point.
Want to reach a large and engaged audience? Start building video tutorials on sites like YouTube ( which it’s free to have an account ). Teach your audience how to do something that they otherwise wouldn’t know how to do.
Create some engaging and compelling video that really goes into depth on the subject matter, where you can share some testimonios and new tips about your product.
While you might find it counterproductive to create a video tutorial teaching something that you would normally have people pay you for, it’s by far one of the best ways to not only set yourself up as an authority, but also to gain loyal fans and followers that would be willing to pay you for your expertise.
Get your business cards into the hands of anyone who can help you in your search for new clients. Call your friends and relatives and tell them you have started a business. Visit them and leave a small stack of business cards to hand out to their friend, if you have physical products you can also put your business cards inside each package. Keep in mind that your business has to have: your website, phone number, emails and of course the name of the business always give as many options as you can so people can reach to you.
This is a great option since you don’t have to pay until you product sells. Use other people to sell your product or service. Instead of (or in addition to) selling your products yourself, look for affiliates, resellers or people who will generate leads for you in return for a commission on sales. Be sure your pricing structure allows for the fees or commissions you will have to pay on any sales that are made.
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