For a lot of time, I Ignore the power of SEO, and it was recently when I start researching how SEO works.
Here is a list of 7 ways that I have found very helpful when you publish new content on your site:
1. Content First
If you’re a running it solo — most of your business is probably going to come through word of mouth, Facebook groups, human-to-human organic “marketing.” Because of this, you’re going to need high-quality content on your website. It’s a well-known fact that content marketing and SEO go hand-in-hand.
Here are some points to remember when creating content:
- Is it relevant to my prospects? Does it relate to what my business does?
- How is this piece of content helpful to the reader? Does it inform, educate, or inspire?
- Is the content easy to read? Or will my readers have to work hard to understand it?
That’s how it works.
High-quality content is relevant because search engine bots are getting better and better at being able to tell what is readable and what is not.
Also, genuinely useful content is more likely to be shared on social media. Social signals will give you a massive boost in search engine optimization. It’s the “social proof” that spiders like the Googlebot are looking for.
2. Do some Keyword Research.
Keyword research isn’t too hard if you use the right tools.
Google has a keyword research tool, though you do have to sign up with their Adwords program to access it. That will help you to find related keywords that your audience may be searching for that you may not have thought of yourself. The sweet spot finding keywords with a decent amount of monthly searches and not too much competition.
3. Improve for mobile device.
You additionally need to upgrade for mobile device. The dominant part of all web movement now occurs on cell phones, so it makes sense from your user point of view, but on the other hand, it’s critical for Google’s thought of your web page (because of the Mobilegeddon refresh and a few calculation changes before it). Gratefully, Google offers a free test that will let you know whether your site is mobile friendly, as well as what’s the matter with it in the event that it isn’t.
4. Display Your Keywords Prominently
Now that we know that we shouldn’t go overboard, it’s important to note that keywords should be placed in certain key places in your page’s content. In particular, put your keywords in the title of your page, the header of your page, and in the body of your content, especially as close to the first and last sentences of content as possible.
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5. Create new content frequently.
Google focuses on how frequently you deliver new blog entries. You may have a substantial document of important posts from 2014 and sometime recently, however in the event that you haven’t posted anything in 3 years, you would observe a decrease in your organic traffic natural activity over the long run.
By having new content frequently you won’t have this problem, so try to post at least 2-3 times a week this will do the job.
6. Use Keywords on Your URL
Make sure that relevant keywords are included in the web address of the page that you are optimizing. Google uses the text in your URL to help it determine the topic of your content, and it’s also more human-readable to edit your URL and add keywords than many of the random default URL’s that some content-management software can spit out.
7. Don’t Neglect Local Searches
Be sure to focus some of your SEO efforts on local search if you are a local business. Target keywords that are particular to your area, and you may be able to rank quite a bit higher than your competitors.
If your business is located in an area where your competitors are not taking advantage of local search, you will have a tremendous advantage over them because your company will rank higher. When your prospective customers use Google, they will see your listing first!
8. Take Social Media Seriously
As mentioned, social signals are important in modern SEO, and having your web page go viral on Facebook can do wonders for your ranking, not to mention all the free traffic that you may be able to snag from Facebook, Twitter, Instagram, and other social media sources in the first place. Most people expect to be able to contact and interact with the companies that they buy from, so you should be on social media anyway.
These tips are simple tidbits that you can easily implement on your own, even if you’re living the Solopreneur life. Those who implement “black hat” tactics always have to live in fear of the next Google update. But if you stay honest and relevant, you’ll never have to worry about that, and you’ll have the kind of timeless SEO that will never result in any penalties.
Be sure to be consistent when you’re implementing these tips. SEO is an ongoing process that will require maintenance. If you do this right, you will reap the benefits for years to come.
If you have more tips on how to boost the ranking of your page feel free to comment below!